My Voice: How to act when the media turns hostile

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    [ID] => 18347
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    [post_date] => 2019-09-10 10:24:55
    [post_date_gmt] => 2019-09-10 09:24:55
    [post_content] => Media coverage and how to respond when it turns hostile is the focus of the latest addition to the Society's My Voice support for members.

It covers good practice when dealing with journalists by phone, ways to tell whether a caller is a patient or a reporter claiming to be one, resisting pressure for comment, limiting damage when a negative story or quote has been published, and making a complaint.

Key tips include:

 	
Always ask for a phone number and/or email address so you know you can contact the journalist who calls you.
 	
Resist pressure to respond immediately to a request for a quote.
 	
Stick to the facts about homeopathy, rather than opinion.

Pamela Stevens, the Society's Marketing Manager, said the My Voice guidance was aimed at helping members whose experience of the media may be limited.

"Homeopathy makes the national news from time to time and recently some members have had particularly negative experiences. We've compiled this guidance to equip our members to deal with journalists who may be seeking a sensational story so they can avoid feeling under pressure and, where appropriate, respond with authority."

The guidance is available to members here.

The My Voice resources aim to help members in their practice by providing straightforward advice and materials to help them make the case for homeopathy. Other topics covered include Positive Messages, Research Studies, GP letter, Local groups letter, Homeopathy around the world, Homeopathy and mental health, and Celebrity support for homeopathy
    [post_title] => My Voice: How to act when the media turns hostile
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    [post_modified] => 2019-09-13 10:20:28
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Media coverage and how to respond when it turns hostile is the focus of the latest addition to the Society’s My Voice support for members.

It covers good practice when dealing with journalists by phone, ways to tell whether a caller is a patient or a reporter claiming to be one, resisting pressure for comment, limiting damage when a negative story or quote has been published, and making a complaint.

Key tips include:

• Always ask for a phone number and/or email address so you know you can contact the journalist who calls you.
• Resist pressure to respond immediately to a request for a quote.
• Stick to the facts about homeopathy, rather than opinion.

Pamela Stevens, the Society’s Marketing Manager, said the My Voice guidance was aimed at helping members whose experience of the media may be limited.

“Homeopathy makes the national news from time to time and recently some members have had particularly negative experiences. We’ve compiled this guidance to equip our members to deal with journalists who may be seeking a sensational story so they can avoid feeling under pressure and, where appropriate, respond with authority.”

The guidance is available to members here.

The My Voice resources aim to help members in their practice by providing straightforward advice and materials to help them make the case for homeopathy. Other topics covered include Positive Messages, Research Studies, GP letter, Local groups letter, Homeopathy around the world, Homeopathy and mental health, and Celebrity support for homeopathy