Advertising Standards Authority

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What is the ASA?

The Society has been in dialogue with the Advertising Standards Authority (ASA) - the UK’s independent advertising regulator – since it began targeting homeopaths in (do we have the year?) The ASA makes sure that adverts and marketing materials in the UK media stick to the advertising rules, known as the advertising codes. Its sister organisation - the Committee of Advertising Practice (CAP) - is responsible for writing those advertising codes, as well as offering authoritative advice and guidance on how to create campaigns that comply with the rules. The ASA is independent of Government, and responds to concerns and complaints from consumers and businesses, taking action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints, the ASA monitors ads to check they’re following the rules. This is a self regulation system, funded by the advertising industry. The legal backstop for advertisers who refuse to comply is Trading Standards. More information on the Society’s negotiations [post_title] => Advertising Standards Authority [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => asa-organisation [to_ping] => [pinged] => [post_modified] => 2017-08-01 11:28:10 [post_modified_gmt] => 2017-08-01 11:28:10 [post_content_filtered] => [post_parent] => 0 [guid] => https://homeopathy-soh.org/?post_type=resources&p=1768 [menu_order] => 0 [post_type] => resources [post_mime_type] => [comment_count] => 0 [filter] => raw )

What is the ASA?

The Society has been in dialogue with the Advertising Standards Authority (ASA) – the UK’s independent advertising regulator – since it began targeting homeopaths in (do we have the year?)

The ASA makes sure that adverts and marketing materials in the UK media stick to the advertising rules, known as the advertising codes.

Its sister organisation – the Committee of Advertising Practice (CAP) – is responsible for writing those advertising codes, as well as offering authoritative advice and guidance on how to create campaigns that comply with the rules.

The ASA is independent of Government, and responds to concerns and complaints from consumers and businesses, taking action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints, the ASA monitors ads to check they’re following the rules.

This is a self regulation system, funded by the advertising industry. The legal backstop for advertisers who refuse to comply is Trading Standards.

More information on the Society’s negotiations

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