Emma Hayes: Advertising your business? Make sure you know the rules

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    [post_content] => At the heart of running any successful business is the need to promote and advertise the product or service you offer.

The same is true of you as a homeopath. Homeopathy presents a number of particular challenges, as you are promoting a health care model, yourself, a process and a service. It is a very personal practice and your patients 'buy' into you as much as they buy into the health care you are able to offer them.

Advertising yourself as well as your practice can feel overwhelming at the best of times. Setting yourself up in practice as a homeopath requires you to set up in business, although this is almost never the reason why you became a homeopath in the first place. Our e-learning module, Promoting your Practice, can help support you with this.

However, homeopathy faces an additional complication to do with regulation and the restrictions on what homeopaths are allowed to say when promoting themselves and their practice.

Advertising is a regulated industry, and the regulations differ depending on which sector you are working within. For matters relating to health, regulations are derived from a variety of sources. These include the Advertising Standards Authority (ASA), the Medicines and Healthcare products Regulatory Agency (MHRA) and a variety of laws relating to advertising.

As professionals we all want to ensure that we are promoting homeopathy in a way, which is ethical, factual and reflects the professional standards that we uphold as RSHoms.

To help members understand the agencies involved in regulating advertising the Society of Homeopaths has created an e-learning module to help explain what these agencies do, their remit and their authority. The module covers the main agencies and the standards set out by the Society, together with support and advice for practitioners who want to use testimonials and for those who offer adjunctive therapies.

In addition to this module the Society of Homeopaths is also available to provide personalised advertising compliance support to its members. For more details on how to access this support contact the Society of Homeopaths via Emma_hayes@homeopathy-soh.org

Emma Hayes is the Society's Professional Standards Manager

 

 
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At the heart of running any successful business is the need to promote and advertise the product or service you offer.

The same is true of you as a homeopath. Homeopathy presents a number of particular challenges, as you are promoting a health care model, yourself, a process and a service. It is a very personal practice and your patients ‘buy’ into you as much as they buy into the health care you are able to offer them.

Advertising yourself as well as your practice can feel overwhelming at the best of times. Setting yourself up in practice as a homeopath requires you to set up in business, although this is almost never the reason why you became a homeopath in the first place. Our e-learning module, Promoting your Practice, can help support you with this.

However, homeopathy faces an additional complication to do with regulation and the restrictions on what homeopaths are allowed to say when promoting themselves and their practice.

Advertising is a regulated industry, and the regulations differ depending on which sector you are working within. For matters relating to health, regulations are derived from a variety of sources. These include the Advertising Standards Authority (ASA), the Medicines and Healthcare products Regulatory Agency (MHRA) and a variety of laws relating to advertising.

As professionals we all want to ensure that we are promoting homeopathy in a way, which is ethical, factual and reflects the professional standards that we uphold as RSHoms.

To help members understand the agencies involved in regulating advertising the Society of Homeopaths has created an e-learning module to help explain what these agencies do, their remit and their authority. The module covers the main agencies and the standards set out by the Society, together with support and advice for practitioners who want to use testimonials and for those who offer adjunctive therapies.

In addition to this module the Society of Homeopaths is also available to provide personalised advertising compliance support to its members. For more details on how to access this support contact the Society of Homeopaths via Emma_hayes@homeopathy-soh.org

Emma Hayes is the Society’s Professional Standards Manager

 

 

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